A Quick Look Back, and Another Step Forward

January 2007 marked the beginning of Legitify 3.0. I created Legitify in December 2002 to provide an innovative blend of website creation, production and management services. I knew from the beginning I did not want to build a traditional web shop and wanted to focus on digital content and marketing. I was always and continue to be more excited about identifying new opportunities and delivering an innovative mix of tools and services. As the internet and digital media evolve, so will Legitify!

Over the last few years, Legitify has provided a range of Internet services and developed original digital content for companies of all shapes and sizes. We specialized in building websites and producing digital content. Legitify wrote brand and product copy for brands such as Burton, Helly Hansen and W.L. Gore Windstopper focused on the core messages a brand needs to communicate in order for their customers to believe with former partner and Marketing Director Vince LaVecchia. Legitify produced quality websites with clean interface designs and innovative technology with former partner and Creative director Justin Lewis. Legitify offered internet and brand marketing solutions with the efficiency of a small, adaptable company and the high operating standards of a larger firm. Vince LaVecchia and Justin Lewis are now operating Instrument Marketing, an interactive design, development and marketing firm in in Portland, Oregon.

As Vince and Justin began to (re)develop Instrument in Oregon, Legitify began to work closely with EpikOne, an online consultancy focused on website analytics and optimization. I served as the User Experience Director for EpikOne and with the EpikOne team Legitify continued to optimize websites and marketing efforts with a focus on analytics and usability. After developing a tight partnership with EpikOne, I am excited to be back on the Burlington waterfront one block up the bike path from the old Legitify office. Legitify continues to work with the EpikOne team and we are excited about the opportunity to focus on digital media for websites.

Our new location is studio 110 in the Wing Building located on the Burlington, Vermont waterfront and is part of Main Street Landing. It is great to be back on the waterfront and part of a "green" development. While internet video and digital content continues to evolve with internet technologies, the Legitify plan is to offer professional digital content production services and develop useful content creation, management and publshing tools.

 

For the Record

While the last version of the Legitify site certainly could have been considered more of blog than a corporate website, this is the first official Legitify "blog" post. My opinion of blogs and their uses will come out over time. I wouldn't be suprised if this is not called a blog, or if I choose to not call this a blog soon enough.