www.lcbr.com

• Graphic Design
• Brand Strategy
• Copy Writing/ Editing
• Video Production
• Photography
  

Wakeboard fanatic and business entrepreneur Alexi Santorineos has been a long-time friend and partner of Legitify’s since our earliest days. When Alexi decided to bring his passion for wakeboarding on Lake Champlain to the world of business, he came to Legitify for a complete branding and marketing system. Lake Champlain and Vermont in general is not known to be a hot spot for wakeboarding or water sports, and Alexi set out to fill a niche in a market he knew had a ton of potential. Burlington, Vermont, home of LCBR, is also home to thousands of college students who year after year bring a fresh face and enthusiasm to the wakeboard scene. This is in addition to an existing scene that was just waiting for a reason to explode.

Legitify worked with Alexi to create a brand identity, complete website, print brochure, promo materials and press materials for the launch of the club. Included in the ongoing marketing of the club was the promotion of the first and second annual Vermont Wakeboard and Wakeskate Open contests. Legitify also designed the identity, promo materials, website and produced content for the Open, which has been held at Burlington’s North Beach for two seasons. LCBR and the Vermont Wakeboard Open have been instrumental in exposing the blossoming wakeboard scene to enthusiasts and beginners all over New England. Legitify has been proud to have helped build and expose the presence of the club and wakeboard event with strategic and bold marketing communications.