• Website Design
• Website Programming
• CMS Deployment
• Brand Strategy
  

MBF Bioscience (formerly MicroBrightField) is a Williston, Vermont based company working in the bioscience research industry that provides systems and solutions for microscopic image analysis. For over 18 years, MBF systems and software have been used by researchers in the fields of neuroscience, stem cell research and cancer research all over the world. MBF’s website has become a hub not only for client education and sales, but also current news, customer support, client management and software updates. Realizing their site was in need of an upgrade in technology, creative information design as well as overall marketing value, MBF approached Legitify in early Summer, 2005 to kick off their website redesign project.

Legitify answered with a proposal to relaunch the site in two phases, with the integration of the Legitify CMS as the backbone of the site’s redevelopment. The Legitify CMS would position MBF to be able to dynamically populate and manage every piece of content internally as well as put their site at the forefront of website technology and accessibility standards as well as search engine optimization practices. Legitify also worked with MBF’s creative partner to design the site interface to integrate with their other print and marketing campaigns as well as to present a wealth of information and resources in the most intuitive way. With Phase One of the project launched, Legitify is now planning for Phase Two: The deployment and seamless integration of MBF’s customer management system into their website which will provide the company ultimate visibility and control of their Internet and traditional marketing initiatives.