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Merrell Continuum Microsite

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http://www.merrell.com/continuum/index.html 

  • Website Programming
  • Video Compression
Legitify was approached by Jager Di Paola Kemp Design of Burlington to work together to produce the Merrell Continuum Flash microsite. JDK Design has been working with Merrell Performance Footwear on all aspects of the brand since 1988. Merrell recently launched a new initiative called Merrell Continuum to streamline their product offering and better explain the design process across a range of outdoor activities. JDK decided it would be best to illustrate the message through an interactive Flash-enabled microsite, which would be a part of their main site, merrell.com.

The design, content and animation style was provided by JDK’s interactive team and Legitify was tasked with the scripting and programming. The result was a successful execution of Merrell’s product story using JDK’s design and Legitify’s Flash programming.