www.whitecollarclothing.com

• Brand Strategy
• Website Design
• Website Programming
• Website Hosting
  

Whitecollar Clothing, based in Stowe, Vermont, is a small apparel brand pushing the levels of detail in every day clothing. They put the “cool” stamp on every piece they manufacture, and their boutique style means the same pieces of clothing you buy are not found on the backs of all your friends. Confidence in business is key, and Whitecollar came to Legitify with solid design, a cool aesthetic and the need for an online presence to match their established identity with the power of Internet marketing.

Legitify delivered a new website interface for communicating with their customers in a way that would allow the users to completely drive the level and subject of communication. Whitecollar did not want to launch a clothing line on the Internet, or even sell a single piece from the site. They wanted to announce their presence and let the kids decide what to say about it. They also had an interest in collecting valuable customer information from users completely willing to be spoken to by a cool brand. The new whitecollarclothing.com succeeds by setting the tone for the brand, providing a place to view updated video content and allowing the company to interact in real-time with a small, but fiercely dedicated group of customers.